How to Get More Leads Online
Add an email signup form to your site: Have a newsletter to send special offers, articles, etc. Sending reminders for roof cleaning and maintenance is a great way to stay in touch with customers.
Example: 5 common mistakes in bath and kitchen remodels — Enter your email here to read!
You can use your email list to create lookalike audiences to reach people who are similar to your customers and followers — Facebook identifies everything they have in common (demographic, interests, etc) and finds new people who are similar to them. They’ll be more likely to buy.
BE STRATEGIC WITH EMAIL MARKETING
We had a remodeling company that wasn’t getting much traction on their email marketing, they only shared seasonal topics or highlighted vague project capabilities.
We changed their email marketing strategy to highlight finished projects, complete with anecdotes from the clients themselves and details about the work. This type of email received more engagement (within 3 months their email campaigns received 92% more clicks).
You can also share:
- Recent project photos
- Before/after photos and videos
- Highlights of projects you completed
- Photos of your company’s community involvement
- Testimonials
Get Your Website On The First Page Of Google
It’ll increase brand awareness, drive more people to your site and increase sales.
Pick key phrases for your blog content like, “luxury kitchen remodeling” or “kitchen remodeling ideas in Miami.”
Blogging helps your site attract visitors as they’re researching home improvement options.
Add Push Notification to Your Site
Push notifications are messages that come from a website to re-engage your customers without knowing their email or phone number.
They’ll get a notification on their desktop or phone even when the site isn’t open — no inbox, no messaging app, no questions.
You can send promotions, reminders, blog posts, news about your company, etc.
You can target notifications to your customers based on their browsing and purchasing history (or lack thereof).
Use Contest, Sweepstakes and Giveaways to boost engagement and get more people to share your content — which results in more people seeing your business.
Get More 5-Star Reviews
- Offer incentives — freebies, discounts, or gift cards
- Some customers might find it difficult to find where to review. Send a link to the review site. If you’re offline, use QR codes so they can scan it with their phones and be directed to the review site
- Ask for a review the next time you send an email — many customers don’t even think to review if you don’t remind them.
Complete Your Business Profile on Google
Establishing a Google My Business profile for your company is essential, it can be the difference between a customer purchasing from you or your competitor.
Display your address, phone number, hours of operation, website, social media pages, products, etc.
Do you know how most business owners pay stupid fees for social media agencies? I help them STOP spending money like that and cut out any other marketing spend that doesn’t make any sense. I give them simple strategies that are proven to work to incrementally grow their business. Call me — (305) 615–3792.
